Turbo2 - Extending the Turbocharging Tourism Initiative

Turbo2 is an additional $62.8 million two-year extension of the Turbocharging Tourism initiative (2019-20 to 2020-21) to attract more visitors, which creates local jobs and delivers more money into the community.

Marketing to increase holiday visitors

Tourism Marketing
Delivering cooperative marketing and targeted activities to boost our domestic and global appeal, grow international visitation and continue to work with our partners in driving shoulder and low season visitation
Business Events
Attracting more national and international marketing
Consumer Analytics
Increased consumer research to underpin our tourism marketing activities
Enhancing Visitor Experiences

Visitor Experience Enhancement Program
Unlocking private sector investment in tourism to improve visitor experiences
Enhancing Visitor Experiences
Enhancing visitor experiences in our parks and through our arts and cultural offerings
Festivals and Events

Community Festivals and Events
Building on the Territory’s festivals and events calendar by supporting community events
Major Events
Continuing to position the Territory as a major events destination, driving increased visitation

The Strategies

The initial Turbocharging Tourism investment successes include $53.74 million worth of tourism infrastructure projects rolling out to preserve our parks, and create new visitor facilities and experiences.

View The Strategies