WORK WITH OUR PARTNERS TO DELIVER COOPERATIVE SMART MARKETING PACKAGES TO DRIVE MORE SALES AND GET PEOPLE TO TRAVEL SOONER
This will allow us to be responsive to, and leverage, new situations that arise. A recent example was the Territory’s ability to mobilise with key distribution, airline and media partners to leverage Tourism Australia’s marketing campaign – the hyped, mock movie, Dundee, The Son of a Legend Returns Home – capitalising on USA traveller interest in Australia.
We will work with our cooperative tourism sales and package partners to create additional and more attractive holiday packages, particularly targeting interstate visitors and those from our key target markets including the United Kingdom, USA, New Zealand, Europe and China.
Targeted audience groups including the drive market, backpackers and people interested in niche activities and sectors that the NT has a competitive advantage in, such as cruise, mountain biking or birding, will also remain a key feature.
See how we are progressing
Updates on this project are now available.