Travel Link Marketing is set to promote the Territory to the China Market. Travel Link Marketing operates a tourism representation company and press office in the Greater China market and have extensive experience working with Tourism Ireland, Visit Denmark, Visit Finland, Visit Norway, Visit Sweden, New York State Tourism, Tourism Portugal, Dubai Tourism, Guam Visitors Bureau, Tourism Québec and New Caledonia Tourism.
The campaign, Your Australian journey is not complete without the Northern Territory, also launched into the Chinese market during 2016 highlighting the NT’s unique experiences including our World Heritage-listed National Parks, accessible adventure and unspoiled landscapes, world-class nature and wildlife, Aboriginal culture, food + wine, history and also promotes the exciting, and colourful year-round events and festivals.
In August 2018, 23 Chinese trade delegates travelled to the Top End and Red Centre regions and attractions first-hand, this will assist them to better sell the NT back home.
Marketing strategies are underway in various sectors targeting growth and promotion:
- Adventure sector marketing to be live in 2019
- Wedding sector marketing strategy to be live in 2019