PROMOTE THE UNIQUE ATTRIBUTES OF THE NORTHERN TERRITORY INCLUDING NATURAL ENCOUNTERS, FOOD EXPERIENCES AND ADVENTURES SUCH AS BIKING, WALKING AND HIKING
Investment into adventure activity hot spots will help off-set the limitations of access and seasonality of tourism products (e.g. tours) that can restrict visitors experiencing regional areas, such as Litchfield and Kakadu, outside of the peak tourism period. Dedicated and targeted campaigns will be created in key markets that will drive awareness of the new additions to the tourism landscape and attract visitors to the Territory outside these peak periods.
More resources will be made available to deliver bigger and better events in the Territory, identified as having significant potential to drive visitation outside peak periods. These events will attract media and new partnerships that will secure increased capacity, investment and attendance.
The high-yield, lucrative and recently expanded wedding sector will be activated too as the NT is uniquely positioned to offer perfect winter weddings, when the weather is unpredictable and unsettled down south. Development of an NT wedding industry strategy and ground-up promotion of the sector will increase the share of voice and attract more wedding parties.
See how we are progressing
Updates on this project are now available.