INCREASE THE QUANTITY OF NATIONAL AND INTERNATIONAL BUSINESS EVENTS HELD IN THE NORTHERN TERRITORY
With the additional resources we will be aggressively pursuing business events both domestically and from Asia, to create long-term, high-yielding expenditure across a range of industries that will help maintain NT operators’ bottom lines. Securing just one additional 500 delegate business event for the Territory delivers over $2 million in incremental visitor spend.
The $2.33 million investment will increase the NT’s share of the business events market and provide planners with invaluable support to consider our vibrant and engaging destination. We will also target business events that align with the Territory’s economic and social strengths which include health, primary industries, mining, oil and gas, renewable energy, education and defence.
See how we are progressing
Updates on this project are now available.