PROMOTE EXISTING AND ICONIC NORTHERN TERRITORY FESTIVALS AND EVENTS TO CREATE IMMEDIACY AND URGENCY IN TRAVEL BOOKINGS
Many of our target markets are searching for experiences they can brag about – the oldest, the largest, the biggest. The NT possesses a range of completely unique and iconic events that have the potential to tap into this growing consumer travel trend.
With nearly a 100 small yet significant events across regional areas, the $2.12 million funding boost will provide an opportunity to leverage these iconic Territory events, which contribute millions to the economy through investment, jobs, visitation and product development.
Investment into event marketing will offer visitors numerous attractive, Instagrammable moments, encourage regional dispersal and advocate the NT Masterbrand.
See how we are progressing
Updates on this project are now available.