INCREASE COOPERATIVE SMART MARKETING WITH OUR AIRLINE PARTNERS TO INCREASE VISITATION AND SUPPORT SUSTAINABLE AIRLINE SERVICES

Our domestic and international airline partners are important suppliers for the NT. The $10.85 million boost allows us to respond to market opportunities and ensures we have the resources to stimulate interest and bookings from high-growth markets such as China and South East Asia.

Working collaboratively with existing partner airlines to build demand and improve route planning will also help to encourage lower airfares.

The NT Government has been working for a direct flight from China to Darwin and in December 2017 Donghai Airlines issued a statement committing to a direct Darwin service from Shenzhen, China, by mid-2018. This investment ensures the Territory is positioned to drive awareness and encourage and welcome visitors from this market.

Airline cooperative campaigns are critical for the Territory as they provide opportunities to package holidays and experiences with many local businesses, which increases bookings and contributes to business forward planning and sustainability. Our cooperative airline marketing program must maintain the momentum generated over the past two years, boosting awareness of the Territory as a leisure and business events destination. Direct and one-stop air connections are particularly important and will continue to be promoted using SMART marketing.

See how we are progressing

Updates on this project are now available.