BOOST THE DOMESTIC AND GLOBAL APPEAL OF THE NORTHERN TERRITORY AND ENCOURAGE PEOPLE TO LIVE AND VISIT

In line with the new Masterbrand for the NT, due for release in 2018, we will engage with industry on refreshing the tourism brand and the messaging, look and tone of our destination marketing, which will be integrated and repositioned across all marketing platforms.

We will create a strong and cohesive sense of the NT identity while continuing to promote the unique identities of the Territory’s regions. This will ensure consumers understand and are motivated to visit the array of locations the Territory has to offer through partner itineraries, deals and packages.

See how we are progressing

Updates on this project are now available.