Turbo1 – NT Government – Turbocharging Tourism

ONE

An extra $26.57 million to increase
visitation through smart marketing

$26.57m boost

Increase visitation through SMART marketing

towards cooperative marketing with key domestic and international airlines, driving visitation and ...

INCREASE COOPERATIVE SMART MARKETING WITH OUR AIRLINE PARTNERS TO INCREASE VISITATION AND SUPPORT SUSTAINABLE AIRLINE SERVICES

$3.8m

towards cooperative marketing packages that will drive sales and get people here sooner

WORK WITH OUR PARTNERS TO DELIVER COOPERATIVE SMART MARKETING PACKAGES TO DRIVE MORE SALES AND GET PEOPLE TO TRAVEL SOONER

$1.6m

to boost our domestic and global appeal through destination marketing

BOOST THE DOMESTIC AND GLOBAL APPEAL OF THE NORTHERN TERRITORY AND ENCOURAGE PEOPLE TO LIVE AND VISIT

$2.35m

to promote our unique attributes including natural encounters, food experiences and adventures such as ...

PROMOTE THE UNIQUE ATTRIBUTES OF THE NORTHERN TERRITORY INCLUDING NATURAL ENCOUNTERS, FOOD EXPERIENCES AND ADVENTURES SUCH AS BIKING, WALKING AND HIKING

$1.9m

to make Darwin and the NT the pilgrimage destination for Australian military history

PROMOTE DARWIN AND THE NORTHERN TERRITORY AS THE PILGRIMAGE DESTINATION FOR AUSTRALIAN MILITARY HISTORY

$1.63m

to develop and promote our arts and cultural attractions and experiences

INCREASE PROMOTION AND DEVELOPMENT OF THE NORTHERN TERRITORY’S RICH ARTS AND CULTURAL ATTRACTIONS AND EXPERIENCES

$2.33m

to attract more national and international business events

INCREASE THE QUANTITY OF NATIONAL AND INTERNATIONAL BUSINESS EVENTS HELD IN THE NORTHERN TERRITORY

$2.12m

to promote festivals and events to create immediacy and urgency in travel bookings

PROMOTE EXISTING AND ICONIC NORTHERN TERRITORY FESTIVALS AND EVENTS TO CREATE IMMEDIACY AND URGENCY IN TRAVEL BOOKINGS

TWO

An extra $77 million for tourism infrastructure ($56.24 million) and developing experiences ($20.78 million)

$77m boost

Enhancing tourism infrastructure

$12.1m

for new swimming spots, 4WD tracks, campgrounds and picnic areas in Litchfield National Park, working ...

WORK WITH KEY STAKEHOLDERS TO DEVELOP ADVENTURE OPPORTUNITIES IN LITCHFIELD NATIONAL PARK

$9.9m

to improve the visitor experience at George Brown Darwin Botanic Gardens, including enhanced ...

INCREASE THE POPULARITY AND USAGE OF THE GEORGE BROWN DARWIN BOTANIC GARDENS, BY IMPROVING EVENT FACILITIES AND ESTABLISHING A VISITOR AND EVENT CENTRE