Turbo2

Turbo2 is an additional $62.8 million extension of the turbocharging tourism initiative, over two years, to attract more visitors, which creates local jobs and delivers more money into the community.

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Turbo2

$27.7 million for marketing to increase holiday visitors

$15.1 million enhancing visitor experiences

$20 million supporting festivals and events

Turbo1 - Strategies

ONE

$26.57m to increase visitation through SMART marketing

TWO

$56.24m to enhance tourism infrastructure
$20.78m to create more memorable experiences

THREE

Industry Development